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Visual profile Fjord Norway

Fjord Norway launched in april 2012 a modernised version of the logo and design for the region. The changes do not represent a revolution however, it is a natural evolution after ten years with the same visual profile. The new logo is simpler and focuses more on what makes this region so unique: the FJORDS.

Our logo is one of the most important assets of our organisation. Consistent application is vital and should never be compromised. By consistently applying FjordNorway across all applications, we create and maintain a strong brand that reinforces who we are, how we define the personality of our brand, and the value we provide to our audiences. We use several versions of our logo, depending on the required application.

Brandmark hierarchy

Primary usage (Horizontal brandmark):

Logo Fjord Norway

Positive version

Logo Fjord Norway
Negative version

 

The primary brandmark to be used in full color is the brandmark examples shown above positive on a white background or a negative version on a dark background/photo.

The version with the shadow under the symbol are used only when the logo is placed on a white background (paper).

Secondary level (Stacked brandmark):

Logo Fjord Norway Positive version
Logo Fjord Norway
Negative version

 

The secondary brandmark to be used in full color is the brandmark example shown above on a white background or a negative version on a dark background/photo. The secondary brandmark has a more limited usage than the primary brandmark. It should only be used on vertical formats that doesn’t allow a big enough exposure of the primary brandmark. (The format can be both the physical format and a vertical space inside the physical format.)

The version with the shadow under the symbol are used only when the logo is placed on a white background (paper).

The FjordNorway brandmark should always be generated from the original digital master. The logo must never be changed, recreated, distorted or separated. These rules apply to all versions of the logo.

If you cannot find what you need, do not recreate it. Please do not hesitate to contact Senior Product Manager Åse Marie Evjen if you need other versions, different file types or color systems.

> Download logo (.zip)

Changed   26.04.2012  

Fjord Norge AS Lodin Leppsg. 2b, NO-5003 Bergen, Norway Mail: info@fjordnorway.com