Visual profile and branding

Our logo is one of the most important assets of our organisation. Consistent application is vital and should never be compromised. By consistently applying FjordNorway across all applications, we create and maintain a strong brand that reinforces who we are, how we define the personality of our brand, and the value we provide to our audiences. We use several versions of our logo, depending on the required application.

Positive version

Negative version

The primary brandmark to be used in full color is the brandmark examples shown above positive on a white background or a negative version on a dark background/photo.

The version with the shadow under the symbol are used only when the logo is placed on a white background (paper).

Positive version

Negative version

The secondary brandmark to be used in full color is the brandmark example shown above on a white background or a negative version on a dark background/photo. The secondary brandmark has a more limited usage than the primary brandmark. It should only be used on vertical formats that doesn’t allow a big enough exposure of the primary brandmark. (The format can be both the physical format and a vertical space inside the physical format.)

The version with the shadow under the symbol are used only when the logo is placed on a white background (paper).

The FjordNorway brandmark should always be generated from the original digital master. The logo must never be changed, recreated, distorted or separated. These rules apply to all versions of the logo.

If you cannot find what you need, do not recreate it. Please do not hesitate to contact Director of Marketing and Sales Britt Dalland if you need other versions, different file types or color systems.