In the heart of Bergen, where mountain meets fjord, our Norrøna Concept Store is more than just a retail space. It's a hub for outdoor enthusiasts. Our knowledgeable staff are here to provide personalized advice and outfit you for your next adventure, whether it's a coastal hike or a challenging summit ascent - both summer and winter.
Our store will offer products across our activities such as skiing, snowboarding, mountaineering, hiking, trail running, mountain biking, and surfing.
It's the perfect place to find the gear you need for a breathtaking hike up Mount Ulriken or Fløyen, or to stay warm and protected on those mangnificent but chilly, windswept fjord tours.
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Today, four generations later, Norrøna is still a family-owned and run company. This is Norrøna´s history.
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway's harsh and rugged land.
Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna's direction: To search for the best in technical advancements and to create the ultimate performance products.
Today, four generations later, as traditional mountain life broadens, we are still a family-owned and run company based near Oslo, Norway. We inherit from our forefathers our passionate commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, weather-protective gear for your outdoor needs.
We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function, and finish, based on our design principle of Loaded Minimalism™: great products made as clean as possible with all critical details.
Our drive for practical purity produces pioneering benchmarks. We created the original mountain tunnel tent, devised the standard monitoring system for backpacks, and were the first company to use Gore-Tex® in Europe.
Whether you climb, tour, telemark, ski or snowboard, our wide range of apparel, backpacks, and accessories salute the spirit of Norrøna to ensure its high-end, performance-driven products continue to work and inspire with integrity, innovation and above all, technical function.
Our vision is "Welcome to nature", and we do this by executing our mission; creating the world's greatest outdoor products and offer unique adventures through responsible business.
This is the beginning of our history.
The shop is located just a couple of minutes walk from the Tourist Information at the Fish Market.